Rapid growth in Digital marketing post COVID-19

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If you’re boggling what is the scope of digital marketing in India looks like, then going through this blog may be a great start!

In this blog, you can discover and learn about the growth, future, job scope, and a lot more about the scope of digital marketing in India.

But before we go through the requirement and scope of digital marketing in India, let’s understand the significance and importance of digital marketing and why do companies need it.

Digital Marketing is the component of marketing, advertising, promoting, and encouraging goods/services using digital channels. And today, almost everyone is online. With access to inexpensive data and budget-friendly smartphones, the number of people across the globe who have access to the internet has grown rapidly.

So, connecting the dots, if the companies and industries want to connect with their potential customers on a global level, engage with them, create brand awareness, Sell and promote products/services at affordable prices, Earn higher ROI. Then they will perform all of this through digital marketing.

The Growth of Digital Marketing – Post Covid19

The scope of digital marketing from 2020 till 2021 has seen supreme growth. When we think of the benchmark of success in marketing, the first thing we think of is the number of people reached through our marketing practices. The internet’s penetration has reached outstanding numbers. Looking at India, it’s the 2nd enormous number of internet users within the world. By 2023, the number of active Indian internet users will rapidly reach almost 666 million. Thus, this means that a bigger share of individuals is shifting online and hence it makes complete sense to start out marketing online.

Post COVID-19 pandemic, businesses are depending on digital marketing now more than ever. According to GlobalData, the expansion of the Indian e-commerce market is pushing to ₹7 trillion by 2023 thanks to the lockdowns. With every consumer locked down in their homes, all traditional marketing strategies are out of the question. Businesses that didn’t even have a social media page will now have to speed up their digital transformation and design a digital strategy to communicate with their consumers.

Thus, to conclude from all the growth figures in different digital channels strongly recommend that the growth of digital marketing is on an upward trend and has been positively impacted even after the covid-19 pandemic hitting India.

Read thisHow Digital Marketing help you Grow your Business

Careers in Digital Marketing

With the growing demand for digital marketing, companies are demanding digital marketing professionals and experts. Especially considering the ongoing Covid crisis, the job market will increasingly focus on digital and technology skills as it will enable them to work remotely. Thus, companies are trying to find people that are skilled to handle digital marketing jobs.

Thus, it is extremely suggested that you start learning digital marketing skills and technologies and carve a career in digital marketing. Another perk of undertaking this field is that if you’re a skilled digital marketer, you can expect high-paying jobs at top companies.

The digital marketing career scope in the Indian internet industry is going to be worth $160 billion by 2025, according to a Goldman Sachs report, which is three times its current value. Many companies are shifting their focus from traditional marketing to digital marketing.

Also Read: Advantages of Real-Time Marketing

In terms of the work scope of digital marketing, the type of jobs that are available within the digital marketing sector, one among the most important jobs includes Social Media Marketing.

It is also expected that 500 million Internet users in India will consume online video both for entertainment, sharing, and learning, making YouTube a particularly lucrative place for Indian companies to advertise.

Along with Social Media Managers, SEO experts and Google Ads experts are also in high demand. There are also jobs where people look after Google Ads for a company. This is because Google accounts for over 79% of all global desktop search traffic and Google Ads convert 50% better than organic search results.

Companies also hire people for jobs like Email Marketers, Bloggers and E-commerce Experts, Marketing Automation all of which fall into the umbrella of Digital Marketing.

Here is the careers family tree:

Bonus Read: 9 skills sets required to Pursue a career in Digital marketing

You May Ask ‘Is Digital Marketing an honest Career in India’?

Now that we’ve seen the growth and career scope for digital marketing over the years and what the future holds, and the kind of job opportunities it has to offer, a career in digital marketing is certainly an honest choice.

If you wish to start this journey, here’s how you can get started.

How can you become a digital marketer?

Digital Marketing is an industry that permits people as employees to explore various options and techniques. It is not meant for only one quiet person; it fits many sorts of people, including those that are creative, analytical, insightful, technologically inclined.

The digital marketing industry is consistently changing, where sometimes the trends are going to be for Voice Searches, other times understanding trends like computer games and AI are going to be needed. The digital marketing industry remains at a really early stage.

Now, you can also become a digital marketer with high-quality education right from the comfort of your home with Online Biz Digital School’s 3 months Online Digital Marketing Course. The curriculum is very customized, concise, and real-world relevant. It is a futuristic way of learning.


We are also a corporate firm providing Digital Marketing services, Web Development, and all other Digital Solutions to various types of business. For more info visit www.onlinebiz.co.in

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